Communicating U.S. Private Business Sector Impact and Success in Indonesia | PAS JAKARTA FY24 05

Opportunity Information: Apply for PAS JAKARTA FY24 05

The U.S. Embassy in Jakarta, through its Public Affairs Section, is offering a discretionary grant to support a long-term, multi-channel strategic communications campaign designed to improve how Indonesian audiences understand and value the contributions of the U.S. private sector in Indonesia. The central idea is to move beyond fragmented or company-by-company branding and instead present a clearer, more cohesive public narrative about what U.S. businesses, from small and medium-sized enterprises to major multinational corporations, contribute to Indonesia. The campaign is intended to strengthen perceptions of these contributions in a way that aligns with broader public diplomacy goals often described as supporting "Brand USA."

The campaign is expected to make the case that U.S. companies are benefiting Indonesia in three main ways. First, it should highlight how U.S. trade and investment help grow and strengthen the Indonesian economy, including concrete examples of business activity that supports competitiveness, innovation, and market development. Second, it should show how U.S. firms invest in Indonesian people through local hiring, training, skills-building, workforce development, human capital investment, and equal opportunity practices. Third, it should emphasize how U.S. companies support Indonesia's long-term prosperity by following sustainable, transparent, and responsible environmental, social, and governance (ESG) practices, including compliance with local laws, ethical standards, inclusion, and fair competition. A key premise of the opportunity is that these benefits are not currently communicated well enough, partly because U.S. government messaging tends to focus on specific policy initiatives (such as IPEF, the Blue Dot Network, and JETP), while corporate communications typically focus on individual brand objectives rather than a unified story about overall U.S. private-sector impact.

Applicants are encouraged to propose a robust, sustained communications plan that uses multiple channels and tactics over multiple years. Suggested activities include organizing high-profile events featuring U.S. business leaders and/or U.S. and Indonesian government representatives, placing stories in media that profile U.S. company success and impact, producing newsworthy annual reports or similar public-facing products, and running consistent digital content across social platforms. The opportunity specifically calls out interest in emphasizing the technology sector and explaining how U.S. digital innovators are helping Indonesia's digital transition. Proposals are also expected to incorporate credible data that quantifies the value of U.S. private-sector engagement, and to use creative storytelling that highlights corporate excellence beyond financial investment, such as corporate social responsibility initiatives, training programs, and long-term workforce development.

Beyond general economic benefits, the campaign can also spotlight specific areas of collaboration and impact that matter to Indonesian stakeholders. These include U.S. company contributions to STEM and critical-sector education in high schools and universities, support for supply chain development in IPEF-identified critical sectors, and the positive role of U.S. international development agencies and U.S. government initiatives that encourage investment. The Embassy is also interested in narratives about U.S. investment in renewable energy and conservation, partnerships with U.S. higher education institutions and EducationUSA, and stories of Indonesian alumni of U.S. higher education and U.S. exchange programs who are now active in entrepreneurship. Another valued angle is collaboration: partnerships between U.S. companies and Indonesian NGOs, as well as local and national government partners, that demonstrate tangible benefits of working with the U.S. business sector.

The target audiences are clearly defined and include established opinion leaders (such as government officials, business leaders, and journalists), high-information college graduates, social media influencers and online communities, and engaged, career-minded youth. The grant expects recipients to dedicate full-time staff to manage and execute this multi-year effort, reflecting the scale and continuity required for a sustained national-level communications campaign.

Administratively, the opportunity is listed as "Communicating U.S. Private Business Sector Impact and Success in Indonesia" (Funding Opportunity Number: PAS JAKARTA FY24 05) under CFDA 19.040, offered by the U.S. Mission to Indonesia. The closing date is 2024-09-17. The award ceiling is USD 300,000, and the Embassy anticipates making up to two awards. Eligibility is limited to Indonesia-based non-profit organizations/NGOs and international NGOs with an established presence in Indonesia. Organizations that already have strong ties to the U.S. business community in Indonesia are encouraged to apply. For-profit entities and individual applicants are not eligible.

• The U.S. Mission to Indonesia in the other sector is offering a public funding opportunity titled "Communicating U.S. Private Business Sector Impact and Success in Indonesia" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
• This funding opportunity was created on 2024-09-03.
• Applicants must submit their applications by 2024-09-17. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Each selected applicant is eligible to receive up to $300,000.00 in funding.
• The number of recipients for this funding is limited to 2 candidate(s).
• Eligible applicants include: Others.

Apply for PAS JAKARTA FY24 05

[Watch] Creating a grant proposal using the step-by-step wizard inside the applicant portal: